Lateishea Cooper has been a practitioner in Caribbean marketing and business strategy since 2008 — not as an observer, but as someone who was inside every major shift before most people recognized it was happening.
She pioneered digital advertising in the Bahamas before the local market had language for it. She advised more than 300 businesses in her first years of practice. She was part of the team that put the swimming pigs of the Bahamas on the global map — a result that preceded the language we now use to describe it.
She went on to serve inside EY in the Cayman Islands — one of the most demanding professional environments in the region — before returning to build what she is building now: a consultancy that bridges the gap between what technology can do and what Caribbean businesses are actually able to execute.
She has never once been late to a shift that mattered. This session is what she is telling the owners she respects most.